Don't Spoil the Soil
Don't Spoil the Soil! is inspired by the saddening degradation of the soil cover worldwide.
Soil all around the world, is having its quality compromised through loss of valuable chemicals and organic materials, change is physical structure, drought, and erosion. This leads to the soil being less fertile, as the upper layer of soil is disappearing. Needless to say, the ecosystem suffers greatly, and thus humans suffer as a consequence, but also as a causing factor.
The Arabic calligraphy writing "لا تفسدوا التربة" was the literal translation of the phrase "Don't Spoil the Soil!". This call to "inaction" for people to stop the harmful practices that damage the soil including unregulated farming, mining, and unplanned developments. The use of small, growing plant, symbolises the life force captured and provide to Earth by the soil.
Arabic writing is usually viewed with suspicion and fear as many people associate it unjustifiably with terrorism. Thus, through showing the beauty of Arabic writing and Arabic calligraphy via printing it on hippie T-shirts, sweatshirts, hoodies, tank tops, mugs, canvas, tote cotton bags, and mouse pads; we hope to change the perception of Arabic writing towards admiration and appreciation.