The Environmentalist (Tree Design)


The Environmentalist (Tree Design) is inspired by the duty of care humans have for Earth.

Planet Earth will survive with or without humanity, but the human civilisation would not. Throughout Earth's 4.5 Billion years of age, countless environmental disasters struck our planet. Yet, life survived and persevered. Unfortunelty for humans, the world does not revolve around us, neither does life. If humanity did not learn to care for our planet, the human civilisation might cease to exist either through climate change, pandemics, or wars over resources.

The Arabic calligraphy writing "أحفظ الأرض، تحفظك" is the literal translation of "If you care for Earth, it cares for you." This is a simple, direct message aimed to reinforce the environmental responsibilities humans have for Earth. The selection of a tree symbol is based on the simple fact that it's easily recognisable.

Arabic writing is usually viewed with suspicion and fear as many people associate it unjustifiably with terrorism. Thus, through showing the beauty of Arabic writing and Arabic calligraphy via printing it on hippie T-shirts, sweatshirts, hoodies, tank tops, mugs, canvas, tote cotton bags, and mouse pads; we hope to change the perception of Arabic writing towards admiration and appreciation.