Ditch Plastic! - Turtle Design
The Ditch Plastic! - Turtle Design is inspired by the suffering that animals undergo from humans' plastic waste.
Every year, humans produce millions of tons in plastic that inevitably end up in the oceans, creating a garbage island bigger than France. This plastic takes centauries to biodegrade if at all, meaning that animals over generations would struggle with it. Many animals get stuck in plastic bags, straws, and caps. The pictures showing the extend of pain and deformity that these animals go through are extremely heart-breaking. Microplastics as well enter the food chain of both animals and humans leading to many health problems.
The Arabic calligraphy writing "تخل عن البلاستيك" was the literal translation of the phrase "Ditch plastic". This encouragement to reduce or even fully stop the use of plastic products, aims to reduce the human waste and protect the environment. The turtle in the design, represent the animals that suffer from our plastic waste, as many pictures and videos of turtles stuck in plastic were circulated around the internet, becoming a symbol for marine life suffering.
Arabic writing is usually viewed with suspicion and fear as many people associate it unjustifiably with terrorism. Thus, through showing the beauty of Arabic writing and Arabic calligraphy via printing it on hippie T-shirts, sweatshirts, hoodies, tank tops, mugs, canvas, tote cotton bags, and mouse pads; we hope to change the perception of Arabic writing towards admiration and appreciation.