The Ambitious (Mountain Design)
The Ambitious (Mountain Design) is inspired by the human trait perseverance and ambition to thrive.
It is a given that life is not fair, some people are naturally more privileged than others, either by birth, luck or hard work. However, there is no reason for humans not to work as hard as they can towards achieving their goals. Life is not a race as each person is on a different track. But as long as humans maintain hope and act on it when they can, they are likely to accomplish.
The Arabic calligraphy writing "ومن يتهيب صعود الجبال يعش أبد الدهر بين الحفر" was challenging to translate as it comes from a poem by the famous Maghrib poet Abu Alqasem Alshabbi. However, we managed to deliver the meaning through, "Those who fear climbing mountains, shall live forever under the ground." This emphasise the clear distinction between those who give up and those who persevere towards achieving their goals. The poet states that the universe does not care about those who give up, but rewards those who work hard.
Arabic writing is usually viewed with suspicion and fear as many people associate it unjustifiably with terrorism. Thus, through showing the beauty of Arabic writing and Arabic calligraphy via printing it on hippie T-shirts, sweatshirts, hoodies, tank tops, mugs, canvas, tote cotton bags, and mouse pads; we hope to change the perception of Arabic writing towards admiration and appreciation.