Design Meanings

The Environmentalist (Tree Design) is inspired by the duty of care humans have for Earth.

Planet Earth will survive with or without humanity, but the human civilisation would not. Throughout Earth's 4.5 Billion years of age, countless environmental disasters struck our planet. Yet, life survived and persevered. Unfortunelty for humans, the world does not revolve around us, neither does life. If humanity did not learn to care for our planet, the human civilisation might cease to exist either through climate change, pandemics, or wars over resources.

The Arabic calligraphy writing "أحفظ الأرض، تحفظك" is the literal translation of "If you care for Earth, it cares for you." This is a simple, direct message aimed to reinforce the environmental responsibilities humans have for Earth. The selection of a tree symbol is based on the simple fact that it's easily recognisable.

Arabic writing is usually viewed with suspicion and fear as many people associate it unjustifiably with terrorism. Thus, through showing the beauty of Arabic writing and Arabic calligraphy via printing it on hippie T-shirts, sweatshirts, hoodies, tank tops, mugs, canvas, tote cotton bags, and mouse pads; we hope to change the perception of Arabic writing towards admiration and appreciation.

The Ambitious (Mountain Design) is inspired by the human trait perseverance and ambition to thrive.

It is a given that life is not fair, some people are naturally more privileged than others, either by birth, luck or hard work. However, there is no reason for humans not to work as hard as they can towards achieving their goals. Life is not a race as each person is on a different track. But as long as humans maintain hope and act on it when they can, they are likely to accomplish.

The Arabic calligraphy writing "ومن يتهيب صعود الجبال يعش أبد الدهر بين الحفر" was challenging to translate as it comes from a poem by the famous Maghrib poet Abu Alqasem Alshabbi. However, we managed to deliver the meaning through, "Those who fear climbing mountains, shall live forever under the ground." This emphasise the clear distinction between those who give up and those who persevere towards achieving their goals. The poet states that the universe does not care about those who give up, but rewards those who work hard.

Arabic writing is usually viewed with suspicion and fear as many people associate it unjustifiably with terrorism. Thus, through showing the beauty of Arabic writing and Arabic calligraphy via printing it on hippie T-shirts, sweatshirts, hoodies, tank tops, mugs, canvas, tote cotton bags, and mouse pads; we hope to change the perception of Arabic writing towards admiration and appreciation.

The Animal Lover (Cat Design) is inspired by the unbroken bond between humans and animals.

Humans and animals relied on each other for thousands of years and managed to be in the same ecosystem. It's only recently in the history of humanity that we became a destructive species that drives other species to extinction.

Now that humans are educated enough, we must recognise that our actions towards animals have consequences and that animals just like humans, do feel pain, and do have families.

The Arabic calligraphy writing "كن بالحيوانات رؤفا" literally translates to "Be kind to animals" as we have a responsibility to care for Earth and the living organisms on it.

The choice of cat is due to the simple fact that cats are the designer's favourite animal.

Arabic writing is usually viewed with suspicion and fear as many people associate it unjustifiably with terrorism. Thus, through showing the beauty of Arabic writing and Arabic calligraphy via printing it on hippie T-shirts, sweatshirts, hoodies, tank tops, mugs, canvas, tote cotton bags, and mouse pads; we hope to change the perception of Arabic writing towards admiration and appreciation.

The Educated (Book Design) is inspired by the human endless curiosity and hunger for knowledge.

The Arabic calligraphy writing "العلم يبني بيوتاً لا عماد له" is part of a famous poem by Ahmed Shawqi "The Prince of Poets". 

It was very challenging translating this poem, thus we elected to translate the intended meaning of it. 

"Knowledge can turn rubbles into homes" emphasises the powerful role of knowledge in utilising the human potential to build a successful and happy life regardless of how little resources you have.

Arabic writing is usually viewed with suspicion and fear as many people associate it unjustifiably with terrorism. Thus, through showing the beauty of Arabic writing and Arabic calligraphy via printing it on hippie T-shirts, sweatshirts, hoodies, tank tops, mugs, canvas, tote cotton bags, and mouse pads; we hope to change the perception of Arabic writing towards admiration and appreciation.